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商品編號： INS676 出版日期： 2014/06/23 作者姓名： Bens, Katrina;Dubois, David 商品類別： Marketing 商品規格： 13p 再版日期： 2017/02/01 地域： 產業： 個案年度： -
商品敘述：
The case focuses on an innovative social media strategy by L''Or al Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product. A teaching note supplement with short recommendations for remote teaching of the case is available.
涵蓋領域：
Consumer behavior;Predictive analytics;Product development;Search engines;Social media
相關資料：
, (IN1653), 6p, by David Dubois;, (INS677), 29p, by Katrina Bens, David Dubois
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